Every year, over 150,000 lucky visitors visit The Royal Horticultural Society Chelsea Flower Show. Held in the grounds of the Royal Hospital in Chelsea, it’s the world’s most famous gardening event, breaking ground at the cutting edge of the craft. It’s been described as “The catwalk of garden design”.
Since the first ‘Great Spring Show’ in 1913, world-renowned garden designers, plant specialists, florists and nurseries come together to show their finest work and blooms. It’s a place to drink in award-winning gardens, discover rare flowers, spot trends and buy the latest horticultural products. This year’s theme is “reconnecting with nature and the beauty of the natural world”.
It’s spawned spinoffs – Chelsea In Bloom is an alternative floral art show that supports the main event and bedecks the area in petals and leaves. This year shops, restaurants and hotels will groan under the gorgeous weight of Under the Sea-themed designs.
Meanwhile, the Chelsea Fringe is an umbrella for more avant-garde(n) and community focussed events across London. Explore projects that green the city, and bring together diverse sections of the public to create beautiful spaces.
To celebrate, we’ve picked some of our favourite florists:
Jam Jar Flowers create blockbuster installations and incredible one-off pieces for events. They’ve hung 6000 flowers at Sketch in Mayfair, made bespoke pressed flower wallpaper for Rakes Progress and created giant sculptures of mythical creatures in dried flowers. Jawdropping stuff!
The Reliably Cheery
For weekly bouquets, we love Petalon Flowers. They deliver fresh and seasonal flowers by subscription. Beautifully wrapped in hessian, with a choice of two bunches each week, they arrive by bicycle in London and recycled card box to the rest of the country. Subscribe and get them for £35 per delivery. 5% of all profits go to BEE Collective and for every 100 bouquets delivered by post they plant a tree in Britain.
Love flowers and books? You’ll adore Worm. For £75 this thoughtful florist will take details of your recipient, and match fresh blooms and crisp pages. The flowers are always fresh and seasonal, and the book perfectly matched to its reader. A considered, special gift.
The Wild Ones
The Allotment Florist is the antithesis of farmed, forced, unnatural blooms. Helena grows as many flowers as she can on her allotment, and each of her creations looks as if it’s been freshly picked that morning. She uses no pesticides, her flowers are organic and her bouquets have a wild, natural feel. Gorgeous.
The Natural Milliner
How much do we love floral crowns? Lots! They look cute on children, sophisticated on adults and suit absolutely everyone, adding a touch of bucolic madness to every outfit. As well as bouquets, Electric Daisy Farm make the most beautiful wearable creations, grown on a plot near bath, and bursting with light, energy and scent. Check out their shop for quirky gifts including a dried flower botanical jewellery kit and prints of men wearing floral crowns.
Fancy wearing your flowers? Check out our Floral Show edit.