Yellow Fever

Joyful, uplifting yellow is set to be the hottest colour of SS19, and it demands attention.

Pantone, the authority on colour, featured it in their SS19 Fashion Colour Trend Report – in the form of soft, warm Aspen Gold “brightening our day, stimulating feelings of joy and good cheer”. Yellow dominated the SS19 catwalks, appearing at Erdem, Givenchy, Oscar de la Renta, Rochas, and many more. We especially loved Kaia Gerber’s 1950s yellow look for Marc Jacobs, and Alexa Chung’s yolk yellow tea dress complete with retro yellow jelly shoes.

Yellow fever is nothing new. Emma Stone was so stunning in a yellow Atelier Versace dress at The Amazing Spider-Man 2 premier in 2014 that La La Land costume designer, Mary Zophres, chose the colour for THAT scene in La La Land (2017). Rihanna’s “scrambled egg” dress at the Met Gala in 2015 was jaw-dropping; Beyoncé’s off-the-shoulder flowing Roberto Cavalli marigold dress in the video of her Lemonade album amazing.

Yellow has been on the rise ever since and it’s here to stay. Generation Z Yellow is the new Millennial Pink. “If milllenial pink is the coll trendy Instagram girl who carefully curates her feed, Gen Z yellow is her carefree, bold, outgoing younger sister who lives for spontaneity..a little more effortless but still wants to be noticed” said Lauren Adhav for Cosmpolitan.

Pantone include Dark Cheddar for AW19. Emilia Wickstead’s AW19 show featured saffron power suits; Molly Goddard showed sunshine yellow huge tulle skirts; Victoria Beckham accessorized her pleated black wool trousers with a bright “post it note” yellow shoe. Designers from Chanel to Etro to Gucci are sold.

If you’re not ready to channel your inner Bey or go all out in Rihanna’s egg dress, then how about incorporating yellow accessories into your wardrobe. Add a splash of yellow to your day with our Yellow Jewellery Edit.

We choose our top 5 yellow accessories:

A Weathered Penny’s Sand Hairband

Baum Und Pferdgarten’s Lexine Silk Scarf in Tropically Lemonleo

Honey and Toast’s Sun Yellow Jester Wallet. Makes spending money feel so much better.

Soludos Platform Smoking Slipper

 YKRA Scout Backpack Yellow at Lowie