Daniella Liza Smith is the founder of Acorn & Will, masters at creating retro and kitsch earrings out of resin, enamel and gold plated brass. Colourful rainbows, stars, leopards, bulldogs, planets, unicorns – there is an Acorn & Will to make anyone smile.
Daniella has always “had a passion for all things vintage and retro”, which was surprising as she grew up surrounded by minimalist living and urban chic at home. “I have lost count of the times my dad has raised a quizzical eyebrow at another one of my creations” she adds.
Her aim with Surrey-based Acorn & Will was to create a collection of products that are fun, affordable and eye-catching. The company was born in March 2012.
The majority of Daniella’s pieces are designed by her and made exclusively, but she also has a range of “quirky finds”, a collection of treasures from her travels that are just too good not to include in her range.
Daniella describes Acorn & Will as a family affair. She works with her twin sister, Hayley; her mother, Delphine, lends a hand at trade shows and helps pack up orders; and her father, John, is generous with advice. “In busy periods I charm them all in to doing all manner of jobs, and they help me with good humour and kindness” she says. Her husband, Paul, a self-confessed vintage novice, is now happy to be surrounded by piles of fabric and other assorted treasure. He is responsible for admin and accounting.
Daniella has a consuming love for all things kitsch. Her colourful creations celebrate tropical creatures, fast food icons and mythical creatures and are ideal for introducing an extra splash of retro fun into your everyday.
From summery ice cream brooches and star fish earrings in pastel shades, to the eye-poppingly bright range of rainbow, star, leopard and planet earrings and necklaces, these cartoon-like pieces are perfect for cheery kids, arch teenagers, as well as grown-ups who need a dose of colour and fun in their lives! Dive in.