Fusing cool Scandinavian functionality with ecological awareness, AYM feel like an icily-fresh breath of air blowing through the jewellery world. The company was founded in 2016 by Sine Brixen, and is based in Copenhagen. Sine had worked as a fashion buyer before deciding she wanted to make a ethical switch to a more sustainable sector of the fashion industry.
The brand is restless and constantly pushes boundaries. They aim to explore new materials, new techniques, and new trends. Sine has a collective of collaborators, who each contribute fresh points of view and approaches. She’s worked with sunglasses brand Twenty/Twenty to produce two elegant designs in delicate colours, and teamed up with artist and architect Boris Peianov to produce visuals for two AYM X Lotta Liina Love collections. This diverse approach is reflected in the brand’s ethos; to capture the beauty of everyone who chooses to wear it.
Environmental ethics course through every layer of AYM’s structure. Sine designs pieces with longevity in mind; no trend jumping or fast fashion here. The pieces are heavily influenced by Copenhagen itself; the fine balance between the city’s history and its cosmopolitan outlook. The pull between the avant-garde and the traditional is key to her aesthetic; vivid colours and experimental materials are tempered by classic Scandinavian minimalism.
Many of Sine’s pieces make use of bio cellulose acetate; best known for its use in glasses manufacturing. The material lends itself to vibrant colours and ahead-of-the-curve patterns, resulting in jewellery that is as individual as its wearer. Cellulose acetate is made from a processed pulp that is free of petroleum, lead, cadmium and phthalates, and is produced in small batches to avoid waste.
Packaging is similarly streamlined and ethical; zip pouches made in eco-friendly EVA, free from sulphur, phthalates and other potentially planet-harming ingredients. They’re designed to be reused; the smallest perfect for credit cards, and the larger ones suited for make-up or travel purses. How will you use yours? In a sweet, super-green touch, each purchase also comes with a seed-studded ‘thank you’ card; pop it into a pot and watch it grow.
AYM say that they are “Always aiming higher” and we believe that, with their simple, modern and ethical outlook, their rise will be stratospheric.