Founded in London in 2009 by Simona Brunozzi Moro and Steffanie Brown, Laviandbelle handcraft unique and quirky jewellery for children - sparkly moon and star studs, safety-pin and lightning bolt earrings; rings bedecked with horseshoes and cactus bracelets.  

Simona Brunozzi Moro and Steffanie Brown met when their sons were in the same class at school and hit it off immediately.  Both were expats living in London – Simona was born and grew up in Rome; Steffanie grew up in Toronto, and spent time in the US before settling in England.  Both had started their careers as lawyers but had left wanting something more creative - Simona set up a business selling children’s clothing and then worked in interior design, while Steffanie was a book editor.  They met at a point when they both wanted, and needed, a more flexible work/life balance. 

Exasperated with the low-quality, mass-market offerings on the high street, they saw a gap in the children’s jewellery market and, as Steffanie says,  “were sure that we could make something better”.  They aimed to “create pieces that look and feel high-end without an eye-watering price tag” for children and teenagers. 

Laviandbelle was born, named after their daughters, Lavinia and Isabel.  At first they gave their designs for birthday and Christmas presents, to an overwhelming response from both children and mums. The brand is now sold across Europe,  Australia and the Middle East, 

The Italian-Canadian duo work out of a studio in Notting Hill. They both source, design and handcraft; Simona looks after the accounts, Steffanie manages the website and writes for the press. 

They travel across Europe and North America to source their carefully chosen materials – antique charms, semi-precious stones and textiles – and this hands-on process has been a challenging-yet-exciting learning curve. 

As mums to teenage daughters they know what’s on trend, so the brand is always relevant.  Cacti have replaced 2016’s pineapples and palm trees on catwalks and across social media, and feature in the duo’s designs for 2017.  Cacti are tough plants and can survive anything and we’re seeing them in tattoos, pendants and beyond.  “My daughter asked for (and got) real cacti for her birthday”, says Simona.

They have also embraced the safety pin jewellery craze. A solid trend after the US election and UK Brexit campaign, in 2016, pins are a symbol of solidarity, which has been reflected in the accessories market.

Laviandbelle create simple, elegant yet funky, and easy-to-wear designs for children, using high quality materials.  They are reasonably priced and offer flexible sizing.  Each handmade piece is different – perfect for a gift and sure to delight the recipient.  And more grown-up fans won’t be disappointed – the brand also has a line for women.